American Record Corporation

Profile:

American Record Corporation (ARC) (not to be confused with the unrelated Emerson Records (2) which pressed most of the records for those labels.

In the 1930s (at least 1929–1934), ARC inaugurated a special service by recording a series of 78 rpm records that were intended to be used exclusively for movie theaters as background music. Using the talents and musicians from all the labels they controlled these theater 78 rpm discs were alternate takes or recorded specifically for promotional purposes.

In April 1938, ARC discontinued Sony Music Entertainment.

Parent Label:

Columbia Broadcasting System, Inc.

Sublabels:

Playtime Records (8)

Info:

Belleville, NJ

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