ERA (11)

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Argentine label. Shortened form of Carl Lindström A.-G., it became an independent label due to WWI.
** For the British BeKa owned label, use Era (7).
Nasca previously held a deal with Beka Rekord A.-G. for the Odeon-Werke. All the records were from a matrix series 6X.XXX.

A second label, related to Era, is Disco Artigas, which also began from german pressings and moved to Leonetti's factory.

With, or without permission, Lindström reissued these records through a large series of micro labels. These include: Victoria Record, Victoria Gemini, Chantecler, Gayarre, Disco Artigas.

After the onset of WWI, communications with Lindström were cut. Nasca kept Era as an independent label and entered a pressing deal with brazilian Fábrica De Discos Saverio Leonetti. this lasted until either 1918 or 1920, when Leonetti's factory entered a low activity period.

Shortly appearing as Disco Era, around 1914 it switched to a light blue and light red label with the artwork of a Gaucho. This led to a license or inspiration to use Casa América, Stahlberg & Rigotti.

The Era label design, a crosshatch of a Gaucho on his horse, was adopted by Leonetti's Disco Gaucho.

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