Rufus Mitchell

An associate of the notorious yet empowering business man Little Willie Adams, Mitchell was for decades one of the central figures of the Baltimore’s black entertainment scene. Among other places, Mitchell booked at the Baltimore Civic Center (now the Royal Farms Arena), the historic Royal Theatre and the legendary Carr's Beach, a segregation-era beach for African-Americans that Mitchell and Little Willie turned into a top east coast destination. As general manager of Carr’s Beach, Mitchell booked the most famous black acts of its time to perform, including Billie Holiday, Ray Charles, Chuck Berry, Sam Cooke, Aretha Franklin and James Brown. Mitchell’s life is a prime example of black business people turning injustice on its head and finding paths for success.
Through his Ace Bookings business, Rufus maintained a roster of some the area’s very best black pop talent whom he often booked as openers for famous acts. In the early 1960s Rufus began Ru-Jac Records, recording sides for most of his Ace Bookings roster including early Ru-Jac star Winfield Parker, duo Gene & Eddie, Rita Doryse and a young Arthur Conley. Thanks to Mitchell’s relationship with Otis Redding, Redding later produced and co-wrote Conley’s giant hit, “Sweet Soul Music” a #2 Billboard Top 100 hit and enduring soul anthem. Ru-Jac was a launching pad not only for Conley; Winfield Parker and Sir Joe Quarterman found success after the head start provided by Ru-Jac. Ru-Jac Records helps tell the story of a dynamic Baltimore music scene and an ambitious black entrepreneur at the center.